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Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .

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Fun Summer Events in East Nashville

Thursday June 23, 2022

Reading Time: 11 minutes
Now that the solstice has come and gone, summer is officially in full swing! East Nashville is the perfect place to beat the heat and get your fill of eclectic entertainment. Whether you’re looking for activities to occupy the kids or the perfect Saturday night out, there are plenty of exciting events on the horizon.…

Tiered Marketing Strategy

Tuesday April 19, 2022

Reading Time: 13 minutes

Many successful paid marketing campaigns focus on return on ad spend (ROAS) as the primary metric. While many other metrics are important and affect the bottom line in various ways, ROAS is king when it comes to assessing campaign performance. ROAS is a percentage-based metric that represents how much return you received from your investment.…

A Meta Discussion of the Metaverse

Thursday December 23, 2021

Reading Time: 14 minutes

Into the Metaverse Imagine a world where all of your dreams become reality. Where you’re not bound by your appearance or your location. Where you can fly, perform on stage for thousands of people, or find love at a digital speed-dating event. That’s the promise of the metaverse. This year, Mark Zuckerberg announced that Facebook…

Thanksgiving and Christmas Volunteer Opportunities in Nashville

Thursday November 18, 2021

Reading Time: 11 minutes

Earlier this month, we posted a list of the upcoming holiday festivities in Nashville. We also wanted to use our platform to highlight something more important: namely, exciting volunteer opportunities in our fair city. Whether you’re visiting to connect with family or have lived here for years, we invite you to consider giving back this…

Holiday Activities in Nashville

Tuesday November 16, 2021

Reading Time: 9 minutes

‘Tis (almost) the season! As the time for Thanksgiving, Hanukkah, Christmas, and other festivities draws nearer, the Webconsuls team wanted to find the best holiday activities in Nashville. If you’re looking for family fun or small business shopping, browse the calendar below. East Nashville Night Market Do you love shopping local? Are you sad about…

East Nashville Tomato Fest: An Insider’s Guide

Friday August 13, 2021

Reading Time: 13 minutes

Every year, Nashville residents count down the days until the Tomato Art Festival: a bastion of the Middle Tennessee calendar. This observance bills itself as “a uniter, not a divider – bringing together fruits and vegetables since 2004.” The Tomato Fest and its associated concert are completely free to attend, and costumes are encouraged. Today,…

Google Ads Tips For Beginners

Wednesday April 14, 2021

Reading Time: 11 minutes

How To Get Better Results From Google Ads Google Ads can be enormously helpful for your business if done correctly. The targeting capabilities are vast, and paid search is as scalable as any advertising medium. It’s no surprise that consistently occupying above-the-fold real estate on the world’s largest search engine can be very profitable and…

Prioritize Your Health Like a Webconsuls Partner

Wednesday April 7, 2021

Reading Time: 6 minutes

World Health Day at Webconsuls Each year on April 7th, we celebrate World Health Day. Since its inception in 1948, this observance has aimed to create awareness around specific priority areas of concern for the World Health Organization (WHO). The theme of World Health Day 2021 is “Building a Fairer, Healthier World for Everyone.” Today,…

Big Changes To Google Ads Keywords

Tuesday March 9, 2021

Reading Time: 10 minutes

In an effort to simplify keyword match types, Google Ads will be eliminating the broad match modifier (BMM) keyword match type. The broad match modifier match type will be merged into the phrase match type, and the current phrase match rules will be altered slightly, essentially creating a new keyword match type. Google is currently…

Anniversary of the Nashville Tornado

Wednesday March 3, 2021

Reading Time: 10 minutes

Today marks one year since an EF-3 tornado ripped through Nashville. Truthfully, things haven’t felt the same since. One of the biggest changes we’ve noticed at the office is an increase in anxiety whenever a severe weather rolls through. As we prepare for another spring of hail, rain, and tornadoes, we wanted to share how…

Who is Eligible for Local Services Ads?

Friday December 18, 2020

Reading Time: 9 minutes

It’s been a long while since we talked about Local Services ads for lawyers – in the time since then, Google has made a number of changes to this ad delivery method. Today, we want to tell you about how this exciting new platform can get your business in front of potential clients… right when they…

The Best Small Businesses in East Nashville

Wednesday November 25, 2020

Reading Time: 14 minutes

Okay, confession time: we’ve never been fans of Black Friday. Somehow, getting trampled in a Walmart at 3AM has become a holiday tradition, and the Webconsuls team is not here for it. What we do love is supporting our East Nashville neighbors. As we gear up for Small Business Saturday, consider stopping by one of…